Every idea has a place in the world, be it now or in the future. It's imperative that you get
started on whatever that may be, as early as possible instead of waiting for the right
environment to begin. What often determines its fate is not timing or perfection, but
whether someone chooses to act on it at all.
Many of us tend to push back on the idea that has been sitting on the back of our minds,
refining it only in theory after occasional discussions with friends. The reasons for the lack
action are familiar: lack of resources, fear of failure, competing priorities or the belief that
we are not ready. These are valid reasons, but they act as barriers to momentum instead of
safeguarding against risk.
Spontaneity is essential for entrepreneurship. By nature, it rewards action over excessive
deliberation. Spontaneity, not to be mistaken with recklessness, is the willingness to move
forward despite uncertainty. Progress halts when founders get caught up in the noise:
market speculation, opinions, trends, and comparisons. Insight is valuable, but too much
can paralyse decision making and stunt growth. Clarity best emerges from building earlier
and not from thinking longer.
It is important to understand that being fully prepared for any circumstances, especially in
business, is impossible. Markets change abruptly, user needs evolve and assumptions
invalidated without warning. Early action allows for feedback which shapes future
direction which cannot be predicted by any amount of planning.
This realization became clear in my own journey. The foundational concepts for Etherealm
came to me in 2021. At that time, the idea looked promising, and I explored it extensively
through conversations with friends and family. Despite years of discussion, I made no
tangible progress, and the idea remained static.
In 2025, I finally took the first step putting a form to the idea and in just 6 months, I made
more progress than I had in the previous 4 years combined. The difference can be
attributed to simply taking action and not a better environment or greater certainty.
Every idea may indeed have a place in this world but finding that place requires movement.
Starting early, even imperfectly, allows ideas to evolve and grow into something real. The
most important step is rarely the perfect one but rather the first.
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Getting Started Triumphs Perfect Preparation
Mohamed Nawfil reflects on why ideas don't fail because of timing or imperfection, but because action is delayed. Drawing from his journey building Etherealm, he explores why momentum—not over-planning—is the true catalyst for progress. The piece argues that clarity comes from building early, and that the most important step is often simply starting.

About the author
Mohamed Nawfil
Mohamed Nawfil is a Singaporean Entrepreneur building Etherealm, a social networking platform to promote secure user collaboration in the development and execution of ideas in a sandbox environment. A strong believer of doing what you love and is striving to do just that for people around the world through his works.